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Industry facts and figures

AberdeenJournalMost major Scottish news publishers are members of Newsbrands Scotland

Scotland’s oldest daily newspaper is The Press & Journal, established in 1748 and its youngest is The National, launched in 2014.

The Scottish media industry contributes £1.2 billion to the Scottish economy, with around £770m (64%) of that coming from the newspaper and publishing industry.
A report from Ebiquity in 2014 found that press advertisers earned £1.48 for every £1 spent.

Research & Analysis of Media (RAM) found that 50% of all Scottish newspaper advertisements are seen, remembered and clearly linked to the advertised brand.

69% of Scottish readers find newspaper advertisements easy to understand and 46% view them as a means of finding out new information. RAM has also found that ad recall through print prompts customers to act on digital advertisements they have already seen.
According to a 2014 YouGov report, 54% of UK Twitter users aged 25 to 44 follow news brands.

For more facts and figures regarding news brand readership, visit the marketing body for national newspapers, News Works.